Monday, December 2, 2013

Charlotte Russe


Charlotte Russe in North Riverside mall is the place to go for the latest trends at an inexpensive price.  There window has lots of signage in big fonts that shows off their sales and low prices.  They also do a great job dressing their mannequins with clothes that make you want to go inside and buy everything.  This window is definitely proportionate and they included just the right amount of mannequins to fill the window.  It is balanced and they have a clear theme/message with their "Up all night" going out clothes.  Charlotte Russe did a great job with this there is unity throughout this window.

Wet Seal

Wet seal is another spot for the latest trends at an inexpensive price.  This window is nice but I think they could have done a better job.  The T-shirts at the bottom are not organized and I am not fond of the way they are laid out.  Also, the hanging T-shirts at the top are scrunched up so you can't really see the shirts.  Their signage is clear and there is a clear message that they want you to come in and buy their Graphic Tees that are on sale.  I do not think this window has unity because not all the design elements are working together.

Ashley Stewart

Ashley Stewart is a store for curvy plus size women who love fashion and love to look sexy but still sophisticated.  They do an excellent job with signage that catches your eye.  The sales are big and the mannequins in the front are dressed nicely.  This is a balanced window with no backdrop so you can still see a little bit inside and what else they have to offer.  I do not think this window is proportionate though.  The mannequins are all closely next to each other and the height of the window is tall so there is a lot of empty space.  Overall, I think they did a good job really showing off who they are and what there brand is.

Selfish


Selfish is another store in North Riverside Mall.  There jeans are obviously what they are about as you can see by the line of mannequins when you walk into the store.  I believe their window is a bit clashy and there is not a clear theme.  The outfits do not flow with one another and they are too close together in a little space.  It is neither balanced or proportionate.  I do not see any of the design principles used successfully in this window.  But they do have nice things when you shop inside they just need to do a better job emphasizing their unique merchandise successfully.

FOREVER 21






Forever 21 is one of my favorite stores to purchase new trends for a good price!  These displays show off their fun and edgy style.  The displays are balanced and proportionate but one thing I would have to criticize is the background.  I don't really like how the sides are showing the inside of the store.  Other than that I think Forever 21 knows  there customer and gears there window tastefully for that customer.  Everything else about this window I like from the clothing to the signage/pictures.

Gap Kids

Gap Kids always does a good job with their window displays!  This is a picture taken from North Riverside Mall.  The mannequins are small because it is Gap kids so I think its great that they put a big sign above instead of leaving empty space.  This window is symmetrically balanced and definitely proportionate.  The outfits are so cute and dressed perfectly.  The signage is nice and big and there is overall unity with all the design principles.

New York & Company


New York and Company is introducing the new Eva Mendes collection at the North Riverside mall.  It is a very sophisticated and feminine look.  The big pictures of Eva Mendes wearing her collection is a great because it makes consumers want the clothing even more!  I love these windows; it is balanced and proportionate.  It has a nice overall look and makes you want to come inside and purchase the Eva Medes Collection.