Window Shopper
Monday, December 2, 2013
Charlotte Russe
Wet Seal
Ashley Stewart
Ashley Stewart is a store for curvy plus size women who love fashion and love to look sexy but still sophisticated. They do an excellent job with signage that catches your eye. The sales are big and the mannequins in the front are dressed nicely. This is a balanced window with no backdrop so you can still see a little bit inside and what else they have to offer. I do not think this window is proportionate though. The mannequins are all closely next to each other and the height of the window is tall so there is a lot of empty space. Overall, I think they did a good job really showing off who they are and what there brand is.
Selfish
Selfish is another store in North Riverside Mall. There jeans are obviously what they are about as you can see by the line of mannequins when you walk into the store. I believe their window is a bit clashy and there is not a clear theme. The outfits do not flow with one another and they are too close together in a little space. It is neither balanced or proportionate. I do not see any of the design principles used successfully in this window. But they do have nice things when you shop inside they just need to do a better job emphasizing their unique merchandise successfully.
FOREVER 21
Forever 21 is one of my favorite stores to purchase new trends for a good price! These displays show off their fun and edgy style. The displays are balanced and proportionate but one thing I would have to criticize is the background. I don't really like how the sides are showing the inside of the store. Other than that I think Forever 21 knows there customer and gears there window tastefully for that customer. Everything else about this window I like from the clothing to the signage/pictures.
Gap Kids
Gap Kids always does a good job with their window displays! This is a picture taken from North Riverside Mall. The mannequins are small because it is Gap kids so I think its great that they put a big sign above instead of leaving empty space. This window is symmetrically balanced and definitely proportionate. The outfits are so cute and dressed perfectly. The signage is nice and big and there is overall unity with all the design principles.
New York & Company
New York and Company is introducing the new Eva Mendes collection at the North Riverside mall. It is a very sophisticated and feminine look. The big pictures of Eva Mendes wearing her collection is a great because it makes consumers want the clothing even more! I love these windows; it is balanced and proportionate. It has a nice overall look and makes you want to come inside and purchase the Eva Medes Collection.
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