Tuesday, October 1, 2013

Another Word For...



Another Word For.. [gifts, plants, and decor] is a great shop in Downtown Bloomington.  They have a little bit of everything!  They have a great selection and great prices to go along with it; however, their window display disappointed me.  They have amazing merchandise inside the store but looking at the windows, it just looks messy and not proportioned correctly.  Their is a lack of rhythm and emphasis in their display.  Their is no clear focal point and the scale of the merchandise is too small compared to the scale of the window itself.  This window shows a lifestyle and is very unique so I believe they need to display less merchandise and really highlight those pieces in an organized manner.  They can also maybe hang some things from the top to create vertical lines and utilize the space more efficiently.

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