“It’s a shoe that shows both sides of my personality. If you look in the front, it’s kind of calm, cool, just like me off the court. But in the back it gets kind of crazy and aggressive. So that’s just like me being on the court, attacking, being aggressive, going to the hole.” - Derrick Rose
This window captured my attention immediately! Footlocker did a great job with their display. To start off, every Derrick Rose fan will want to buy this shoe after seeing this window! I am a Rose fan so as soon as I saw this display I wanted to buy these shoes for me and my boyfriend. Footlocker did an amazing job promoting the d rose 4 shoes because they show what the shoe is all about. The message is portrayed by showing an amazing basketball player next to a his new shoes so the need for words and signage everywhere is nonexistent. The shoe represents the talented Derrick Rose and shows a basketball lifestyle. This symmetrically balanced window entices you to buy these shoes so that you play basketball like him. There is rhythm in this display with the colors and there is unity overall with the design principles working together.
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